Saul Bass
Saul Bass was an American designer whose 40+ year career spanned everything from print and identity development to movie title credits. He worked with major corporations to establish logos and branding guidelines, including AT&T, United Way and Continental Airlines. He designed titles for over 30 films and he won an academy award for his short film Why Man Creates. Also proficient in typography his "cut-paper" style is one of the most recognized styles of design from the 1950s and 60s.
The Man with the Golden Arm was one of four movies that Saul Bass worked on under the direction of Otto Preminger.
He revolutionized the way that people viewed movie titles by using the time to not just display the information but give a short visual metaphor or story that intrigued the viewer. Often times it was a synopsis or reference to the movie itself. His list of title credits include famous films such as West Side Story, Psycho, Goodfellas, Big, North by Northwest and Spartacus. He created four titles for Martin Scorsese, the last of which was for Casino.
Saul worked with some of the biggest names in the film business including Alfred Hitchcock, Stanley Kubrick and Martin Scorsese.